Since 2019, the percentage of people with a favorable opinion of their local government has declined 8%. This trend should concern us both in terms of what “community” mean in the context of 21st century local government, as well as how it impacts elected officials’ ability to accomplish their goals. Today’s elected officials have a responsibility to understand the elements that build and erode trust in their unique communities.
Confronting Misinformation and Disinformation
- proactively providing accurate and timely information,
- using multiple channels – social media, town hall meetings, local media – to reach different segments of the community, and
- being transparent about government processes, decisions, and the rationale behind them.
Exemplifying Good Behavior
One of the most overlooked aspects of local government leadership is the extent to which people look up to their elected officials. Americans may have a decreasing expectation for their elected officials to be ethical, they continue to hope for good behavior. Whether in public meetings or from the dais during governing body proceedings, local government leaders can have a real impact on community trust and the overall tone of the community. This extends to social media and other digital communications, where officials can help to clarify actions taken by the governing body.
Building Relationships and Consensus
Building trust starts with building relationships. This means engaging with the community not just during decision-making times but consistently. It’s about creating platforms where voices can be heard and respected. Especially in local government, elected officials have an incredible opportunity to hear directly from their constituents.
To develop these lasting and productive relationships, consider being more vulnerable with constituents about issues you haven’t decided on yet. Ask for their advice, creating a space for them to share their concerns and aspirations. Even the act of building relationships has the ability to create partnerships and consensus on otherwise tough discussions. You may even be surprised by the ideas that come out of the process.
Supporting Innovation and Results
Although it may seem intuitive, it’s easy to forget that the most important predictor of community trust is the satisfaction residents feel with their city/county services. To put it simply, if the permitting process for the addition I want to build on my house is simple and efficient, I’m more likely to trust my government. If the people who pick up my trash once a week are friendly, reliable, and caring, I’m more likely to trust my government. As expectations for government services increase, local officials must come up with new and innovative ways to provide those services.
Building community trust is an ongoing process, crucial for effective leadership and governance. Trust is also the currency by which elected officials can accomplish their goals. While there’s no silver-bullet for turning the tide of community trust, there are tangible ways for elected officials and appointed staff to make progress. The work of building communities requires incredible patience, and results are measured over generations – not years. Remember, the potential to impact the lives of your neighbors and the course of your community is well worth the effort.