Ann Frame Hertzog has more than 25 years experience in marketing and communications, including sports marketing and management with the Kansas Relays, the 1984 Los Angeles Olympics, and Major League Baseball Office of the Commissioner in New York, where she was instrumental in establishing corporate sponsorship programs before setting her sites on Motion Picture Marketing.
As Universal Pictures' Vice President of Advertising, she worked closely with filmmakers and studio management with a wide range of personalities and priorities (she has some pretty good stories to tell). She was responsible for creating and implementing extremely successful full-coverage marketing plans that embraced print, audio-visual, internet, publicity and promotions. Some of her favorite campaigns were for the films The Mummy, Happy Gilmore, Out of Sight, Babe, The Lost World: Jurassic Park, and Twelve Monkeys.
Ann, a Kansas native and KU graduate, returned to Lawrence in 2006 with her husband and son and worked on local and statewide campaigns and initiatives along with being Editor-in-Chief of Lawrence Business Magazine, which she publishes with her husband a former film trailer editor and the magazine’s chief photographer.
Happy to be back in Lawrence, Ann spearheaded marketing and promotion for various state and local initiatives. She worked with the state of Kansas to create the new Problem Gambler’s Awareness campaign, KNOW YOUR LIMITS. Working with the various agencies throughout the state she oversaw the billboards, audio/visual and magazine campaign. When the state voted to change its voter registration laws, Ann helped them create and implement its public education campaign, GOT PHOTO ID? The comprehensive multi-media and public awareness effort encompassed development of a new website, TV and radio commercials, and print & online advertising to educate the public on the new laws and how to vote and register.
On a local level, working closely with the City of Lawrence, Ann helped the city establish itself as a retirement destination. She coined the term ReINVENT Retirement, developed the logos, branding, website and worked with several groups to get on board and make decisions to further the initiative. She also worked with the Lawrence-Douglas County Health Department and the Bill Self Assists Foundation to promote healthy food options at City and Parks & Recreation facilities – FuelGood. In creating the campaign, she developed the strategy and branding and coordinated the implementation, including print materials, the website, and writing and directing the TV and radio commercials featuring Bill Self.