Andy Graham began his career in newspaper during the tail-end of an era when, in addition to reporting and writing, he was also tasked with taking black-and-white photos (even processing them in a darkroom). He’s not ancient, but as a Gen-X-er, he’s experienced and embraced constant technological changes during the course of his career.
He managed his first website development project in 1998, followed by many others for governments, nonprofits, a telecommunications firm, and e-commerce. A social media early adopter, Andy was a Twitter beta user in 2006 and a Google Glass Explorer in 2014. He’s always looking for new ways to engage audiences by introducing next-level channels to messaging strategies and marketing plans.
While Andy has extensive advertising and public relations agency experience and worked on corporate marketing-communications teams, much of his career has been in government public affairs. He’s overseen large-scale public education campaigns focused on environment issues, sustainable development, workforce development, early learning, transportation, and public policy. Andy is also a certified Public Information Officer.
He thoroughly enjoys working in brand management and developing comprehensive brand strategies, including complete rebranding initiatives. Employing deep discovery and research techniques to capture the pure essence of a brand, Andy believes it takes more than a well-designed logo and compelling tagline to firmly position an organization for a future of leadership in the marketplace.
Trained as a journalist and armed with a BA in English-Creative Writing from the University of Kansas, Andy also loves the challenge of distilling complicated topics into simple messages that resonate with targeted audiences. After writing about everything from swine genetics, rail cars, women’s gifts and fashion, ballot initiatives, telecommunications, community development and more, he understands the value of incorporating distinct brand voices and tones to successfully articulate an organization’s story throughout all of its internal and external communications. His innate curiosity inspires constant research and education to become a subject matter expert and learn new strategies and tactics. Most recently, Andy has taken courses and received extensive training in SEO and web analytics, learning how to further grow audiences and measure the success of digital strategies.
In addition to newspapers and publications, Andy written for radio, television, web, social media, and digital marketing ad campaigns. He also worked with elected officials to write speeches and presentations.
Over the years, Andy has won national awards for graphic design, web development, branding, public relations, and public education campaigns.